As a programmer cum Internet marketer myself, while I was trying to educate myself on all the “how-to”s through the many books (and e-books that I’ve read online), Adam Wong’s “Lucky B**tard” (just that title itself) caught my attention. I was wondering to myself, “who the hack will give such a title to their books?” I decided to flip through the first chapter to see whether he is one real “luck bastard” or not.
Surprisingly, his first chapter already convicted me… that someone like Adam Wong, a university dropout (I even got my own degree), is no lucky b**tard. Ironically, it was his moment during his school days that he attended an extra lesson by Adam Khoo, who became his current mentor, that changed his life. Man, if one university dropout could earn that income, why can everyone of us too?
Thinking that it may be another typical (or even boring) style of all the step by step formulas, Adam Wong puts the concepts of Internet marketing in a simple and informative manner, with the informal (and sometimes funny) way of his sharing style.
With Internet marketing in mind, Adam introduced what that means, and the five ways that one can earn money in an online business. He gave examples and screenshots of business that are successful in online business. He continued to talk about Internet business model and (I thought should be) the most important part – the four factors that make a successful Internet marketing business.
In the next chapters, Adam teaches how to find a profitable market niche, and how we can do so by identifying our interests and whether this niche is really profitable. After which, he identifies what kind of products that can be sold – in written words (aka information products), video and audio. With the products digitally made, he then introduces how to design a website that catches the attention of a potential buyer – with a detailed example from Adam Khoo’s website, he described the necessary art and science of a squeeze page or a landing page. Prior to that, he introduced a list-builder (aka auto-responder) to capture emails of potential customers.
At the end of his book, he covers the most important topic that many of the Internet markers face as a challenge, which is, optimizing traffic through 7 ways, such as article marketing (which was what I am doing right now), pay per click, SEO, etc.
Why I like this book (and why you should buy this book too) Adam’s informal way of teaching – is probably the reason why I was able to finish his book in 2 days (4 chapters a day). It was probably like attending a fun lecture in every chapter. Very informative book. The topics he covered is really suitable for beginners. It is a balanced informational guide – with both pictures and words that provides details of what he is explaining.